How To Claim Your WordPress on Pinterest and Make Rich Pins!

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How To Claim Your WordPress on Pinterest and Make Rich Pins!

As a blogger in this day in age, Pinterest is one of the best platforms to bring real traffic to your blog! Pinterest was always one of those platforms on my backburner list. It wasn’t until just recently, I realized how much value I had here. Why is that? Because Pinterest is the Google of social media platforms in terms of blog traffic! With that being said, I have put together a guide to not only help you claim your WordPress website on Pinterest but also make Rich Pins. Once this is done, you will be one step closer to bringing your blog post to life within your Pinterest audience!

Disclaimer: This post may contain affiliate links. I may earn a small commission at no cost to you.

Pinterest Sign-Up

The first step to claim your WordPress on Pinterest is setting up a business account. If you do not already have a Pinterest account, you will want to Sign-up Here! While signing up, make sure you sign up for a business account! If you already have a Pinterest account, but it’s not a business account you can easily change it for free. To do this, click into your settings (3 dots on the top right) then click “upgrade to business account”

Pinterest Verification to Claim Your Website

Once you finish creating your business account, it’s time to get it verified with your website. By claiming your website, you will get more targeted analytics. Go back into your setting and click Claim website. Next, put your website url in.

Website Pinterest claim form


Next, click add HTML tag. Once the code comes up, copy it and go over to your WordPress site.

Once you are on your WordPress site, you will want to use Yoast. If you don’t have this FREE plug-in already, it’s a must for any blogger. Yoast provides free insight to help optimize your SEO. It gives you helpful suggestions on what needs to be improved as your type your posts! Download Yoast here, or go into your dashboard to the plug-ins and download the free version there. Activate it, then go to the Social tab in its settings, then to the Facebook tab. Check Add Open Graph metadata at the top.


Next, click Pinterest on the top bar. This is where you will paste that HTML code from Pinterest. Once you enter it, click save changes. After go back to Pinterest and hit verify. That’s it, you are all set!

Claim Your WordPress on Pinterest using Yoast


It can take a couple of hours for you to get an email from Pinterest letting you know it has been confirmed. Once it’s confirmed, your profile will have a little checkmark next to your website URL!

Rich Pins

Rich Pins show metadata right on the Pin itself, giving Pinners a better experience thus increasing your engagement. There are 4 types of Rich Pins: app, article, product, and recipe Pins. They are easy to set up and will only take an additional minute. *This guide only works for Article pins with WordPress and Yoast.* All you need to do is go to the Pinterest Developer tools here and put in a link from your claimed website since you did all the above of claiming your website beforehand.

Rich Pins for wordpress and claim website

It can take a couple of hours before your pins convert over to rich pins. Once this happens, you are all set and ready to start driving more traffic on Pinterest!

Claim Your WordPress on Pinterest: Wrap-up

This wraps up claiming your Pinterest website and enabling Rich Pins! Your next steps will be to start pinning away. For more on Pinterest, and social media, check my blogging resources.

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Sam Opp

Sam Opp (Samantha Oppenheimer) is a New Yorker based in Raleigh, NC. She is a travel writer, blogger and content creator who loves traveling, photography, coffee, and pizza. When she's not traveling, you can find her cuddling with her pup, Marley, and blogging all about her recent travel experiences.

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